With OTT media services rapidly becoming a key part of digital entertainment globally, viewers expect high-quality experiences. Increased video streaming choices and the low cost of switching providers lead to churn if the viewing experience is poor. Research shows that 76% of users discontinue their streaming subscription if a problem like rebuffering occurs several times.
The key to providing a high-quality streaming media experience lies in testing coverage. With viewers all around the world, it’s imperative that media companies discover as many defects as possible across all regions, networks and platforms to remove friction from the user experience. Test automation is one key way to achieve that. Now, we’re making that process easier for media companies.
Expand and enhance coverage with OTT test automation
Expanded test coverage. Increase the number of test cases being executed without taking away from manual testing initiatives. Automation lets you distribute tests across a range of operating systems and platform combinations at a faster, more accurate rate.
Reduced strain on manual testers. OTT testing involves a lot of validation: UI, interoperability, security, UX, network, load and performance. By enabling OTT test automation, you free up manual testers to work on more complex and strategic testing initiatives.
End-to-end testing. OTT test automation can simulate high-demand scenarios to verify that your application still performs optimally, from start to finish, even under extreme loads.
Faster time to market. Automation helps eliminate release blockers to help you launch on-time, without sacrificing quality.
Applause OTT service testing takes the user-centric approach by ensuring a seamless subscriber experience through multi-device, multi-browser capability, leading to an exceptional user experience. Add OTT test automation to QA strategy to maximize test coverage and speed up time to market.
Test automation, now with Cucumber
Behavior-driven development: “You keep using that word. I do not think it means what you think it means.” - Inigo Montoya, The Princess Bride
What is BDD, other than yet another buzzword promising increased quality and efficiency? BDD changes the way organizations think, work and interact.
BDD fosters collaboration between developers, testers and domain experts, regardless of their technical knowledge. BDD is a way for software teams to work that closes the gap between business people and technical people. BDD achieves that goal through:
Collaboration, and building a shared understanding across roles
Rapid, iterative feedback that flows through your development process as quickly as possible
Producing system documentation that is automatically checked against the system’s behavior
In this release, Applause supports BDD via Cucumber. The improvement in the quality of code drives reduced costs of maintenance and minimizes the associated risks of the project.
Effective test automation is easier said than done. Learn how codeless automation alleviates traditional test automation challenges.Read Now