Yasmin Diekmann

Yasmin Diekmann

Retail & CX expert

Yasmin is Account Manager at Oracle. At oracle she supports retail clients with bringing their customer experience to the next level. She has great experience in digital transformation in the field of retail. Yasmin studied Global Management and acquired a broad range of skills in business, economics, and intercultural management. For the past 3 years she’s been working within the tech industry and advocates digital transformation in business and society. Yasmin has unique insights into how digital transformation is changing culture and customer experience.

See What Yasmin Diekmann Has Written:

CX as a Starting Point for Retailers & Their Digital Transformation

CX as a Starting Point for Retailers & Their Digital Transformation

Why Customer Experience helps you as a Retailer to get started with your Digital Transformation

Customer Experience is Evolving for Retail Luxury

Customer Experience is Evolving for Retail Luxury

It is no secret that shoppers expect luxury brands to provide a higher level of quality and experience compared to other retailers. So far, luxury brands have been characterized by an aura of…

Why a New Shopping Experience is Needed for European Retail

Why a New Shopping Experience is Needed for European Retail

Is the brick and mortar retail trade in Europe inevitably doomed to failure?

Is European Retail Ready to Adopt Modern Technologies?

Is European Retail Ready to Adopt Modern Technologies?

European Retail companies tend to be hesitant when investing in technological innovation, making it all the more challenging to determine whether there is concrete demand for it.

Why Retail Brands are Not Just Products Anymore, but Living Experiences

Why Retail Brands are Not Just Products Anymore, but Living Experiences

Retailers are competing with the best experience a customer has ever had. This is why everyone is talking about the customer experience and its relevance.