Paul Hoffman

Senior Content Manager

Paul is a communications professional with years of experience in roles ranging from internal/external brand communications, business partner communications, comarketing with large telcos, content marketing and sales enablement. He's worked for hardware, software, systems integration and consulting firms.

Prior to his current role at Applause, Paul worked as director, marketing content and communications for Symphony RetailAI, a software provider of solutions for global retailers, largely in grocery. The biggest chunk of his career was spent at IBM in various roles including sales enablement manager for Rational Software for Asia Pacific and Japan, and content strategist for the Always-On Newsroom, part of IBM Watson Commerce.

A highlight of his career was being selected to the IBM Service Corps where local community members and IBMers collaborate on economic and social challenges that face communities around the world. Paul served on a 12-person, international team in Indore, India. They worked to improve women's health issues in local slums.

When not contributing to his hand arthritis at the keyboard, Paul enjoys cycling, climbing/hiking and spending time with his family.

For more work background, visit his LinkedIn page.

See What Paul Hoffman Has Written:

AI Virtual Assistants: 4 Things You Need To Know

AI Virtual Assistants: 4 Things You Need To Know

AI virtual assistants have a lot to offer - if they're built right

3 Key Crowdtesting Use Cases

3 Key Crowdtesting Use Cases

Use vetted, curated testers in your target markets to extend your team and reduce bugs in production

Why Self Checkout Technology Depends on Great UX

Why Self Checkout Technology Depends on Great UX

As shoppers interact more directly with technology in retail settings, give them more reason to love your brand

Three Ways to Make Sure Your App Is a Local Favorite

Three Ways to Make Sure Your App Is a Local Favorite

Localization goes far beyond just language translation

Touchless Travel Is on the Move
5 min

Touchless Travel Is on the Move

The right digital touchless technologies enrich the customer experience and build loyalty

How Innovation in the Insurance Industry Revolves Around Customer-Centricity

How Innovation in the Insurance Industry Revolves Around Customer-Centricity

Build insurance apps and services using three strategic principles and test in the real world