Product Marketing Manager
Dan is a Product Marketing Manager for Applause, and is responsible for launching Applause’s new solutions and products on an ongoing basis. Dan is responsible for ensuring consistent messaging and positioning across all of Applause’s leading testing and digital quality offerings. Dan works closely with Applause’s Sales, Product, Marketing, Delivery, Solutions Consultants and Community teams.
Previously, Dan was Applause’s Global Content Marketing Manager, and was responsible for all of Applause’s public-facing content, including blog posts, case studies, white papers and webinars.
Prior to joining Applause in September 2019, Dan served as a Marketing Manager in the Content and Programs Online Marketing department at TechTarget, based in Auburndale, Massachusetts. Dan helped promote and evaluate organizations’ content used in lead generation campaigns, helping them to hone their messaging to best connect with their audience. Dan also previously worked in TechTarget’s editorial department, building content for TechTarget’s data center, server virtualization, cloud computing and Windows Server websites.
Dan began his writing career as a sports journalist at the MetroWest Daily News in Framingham, Massachusetts. He covered the Boston Bruins for four seasons as well as local high school sports in the Framingham area.
Dan has a bachelor’s degree in communications from Boston College and a master’s degree in marketing analytics from Bentley University. Dan is a cinephile and has a goal of watching 50 new movies every year. He currently resides in Medford, Massachusetts.
If you have any questions, you can contact Dan at firstname.lastname@example.org