10 Years Later: Predicting the Next Generation of the App Store

10 Years Later: Predicting the Next Generation of the App Store

The Apple App Store will turn 10 in July. 552 apps graced the virtual shelves on its first day, only 135 of which were free. Today, there are more than two million apps on Apple’s App Store, the vast majority of which come at no cost.

Apple’s release of the App Store was truly a turning point in mobile. The same appreciation will be shown for Amazon’s Alexa someday.

In many ways, Alexa represents the next generation of the App Store. Instead of apps, Alexa uses skills. Instead of downloading with the click of a button, Alexa enables skills via voice command.

To keep on its path as the next generation of the App Store, Amazon needs to focus on the same thing Apple did on its road to success: quality. An idea can be revolutionary, but it is only valuable if it is usable, meaning it has to be functionally sound, secure, and easy to use. Apple’s App Store has always been a picture of quality, providing users with a digital experience that is intuitive, safe, and most importantly, seamless and consistent.

To match Apple’s example, Amazon will have to ensure quality across all aspects of the Alexa platform, from the quality of its hardware like Amazon Echo, Echo Show, etc., to the quality of third-party integrations with Alexa-enabled software. It may seem like the latter is out of Amazon’s control, but it is already taking steps to ensure Alexa users are treated to a consistent and enjoyable experience no matter what Alexa Skill, integration, or device they use.

The recently announced Applause for Amazon Alexa solution provides a full range of software testing, payment validation, and user feedback services designed specifically for the Alexa platform and ecosystem.

Applause tests Alexa integrations “in-the-wild,” meaning real customers test on their actual devices in the places they live. This approach provides benefits that no other testing strategy – like offshoring or traditional QA labs – can match. For example, Applause can test complex integrations with products like smart homes and IoT devices in any geography, with users speaking in different languages with different dialects and accents.

Available today, and powered by a community of 300,000+ vetted testers worldwide, Applause for Amazon Alexa ensures that product teams can dramatically increase the speed and quality of their Alexa Skills and Alexa Voice Service (AVS) devices.

Whitepapers

The Essential Guide To Mobile App Testing

To effectively test mobile apps, now and into the future, enterprises must ensure a strong user experience from the beginning. Here's how to implement an effective mobile testing strategy.

Read Now
Want to see more like this?
Dan Haggerty
Dan Haggerty
Writer
Reading time: 5 min

Digital Quality Matters More Than Ever: Do Your Experiences Keep Customers Coming Back?

Take a deep dive into common flaws in digital experiences and learn how to overcome them to set your business apart.

4 Ways to Get Maximum Value from Exploratory Testing

Well-planned exploratory testing can uncover critical issues and help dramatically improve the customer experience. See how to guide testers to where exploration can yield the greatest returns.

3 Keys to an Effective QA Organization

Get your internal, external and crowdsourced testers on the same page

What is the Metaverse? And What Isn’t It?

It’s not far-flung sci-fi anymore — the metaverse is here, and it requires companies to rethink their approach to UX and testing

Why Machine Learning Projects Fail

Read this article to learn the 5 key reasons why machine learning projects fail and how businesses can build successful AI experiences.

How Localization Supports New-Market Launches

Success or failure in a new market is all about how you resonate with customers — don’t skimp on prep work