Applause Wins SIIA Business Technology CODiE Award For Best Business Intelligence Tools & Platforms

App quality company’s mobile beta management offering earns prestigious industry recognition

Washington, D.C. - May 20, 2016

Applause, the global leader in testing, feedback and research for digital experiences, has been named the winner in the Best Business Intelligence Tools & Platforms category for its Mobile Beta Management offering as part of the 2016 SIIA CODiE Awards.

The winners were announced May 18th by the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, to an audience of over 300 leaders. 61 awards were given for products and services deployed specifically for B2B software, information and media companies.

An SIIA CODiE Award win is a prestigious honor as each award winner was reviewed by a field of industry experts, whose evaluations determined the finalists. SIIA members then reviewed the finalists and their votes were combined with the scores from the industry experts’ to select this year’s CODiE Awards winners.

About Our Award Winning Product

Mobile Beta Management from Applause helps companies launch winning apps with the help of their users by enabling them to run successful mobile app testing beta programs that drive high engagement rates with an unlimited number of beta participants, generate high value app quality data, and delight participants with mobile-first beta experiences. It includes all the tools mobile app developers need to run successful beta programs that drive winning app experiences and earn happy users.

“We launched our Mobile Beta Management product to help companies understand their mobile users’ point of view in an actionable way, and it’s done just that,” said Applause CEO Doron Reuveni. “With detailed in-app user feedback capabilities – including custom surveys, screen records, bug reports, crash reports – this tool has enabled many enterprise brands to scale their mobile beta programs, and further established Applause as single source to meet a companies’ digital quality needs.”

“SIIA’s 2016 Business Technology CODiE Award winners are some of the most innovative products impacting businesses across the world. Recognized by their peers, the CODiE Winners should be proud of this prestigious accolade honoring excellence in business technology products,” said Rhianna Collier, VP & Managing Director for the Software & Services Division at SIIA. “We congratulate all of this year’s CODiE Award winners, and thank them for the contributions they have made to their industries.”

About SIIA

SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net. The Software & Services Division of SIIA (SSD) represents companies that develop the applications, services, infrastructure and tools driving the success of today’s high-tech industry. For more information, visit www.siia.net.

About Applause

Applause is the world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause alone can deliver authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages a vetted community of more than one million digital experts worldwide. Unlike traditional testing methods (including lab-based and offshoring), we respond with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Thousands of digital-first brands – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the digital experiences their customers love.

Learn more at www.applause.com.

For More Information:

Jennifer Maguire
jmaguire@applause.com