Applause is the Only Crowd testing Company Included in Gartner’s Magic Quadrant for Application Testing Services, Worldwide

Selection comes on heels of inclusion in Gartner’s Market Guide for Crowdsourced Application Testing Services

Boston, Massachusetts - January 17, 2017

Applause, the global leader in testing, feedback and research for digital experiences, has been selected as one of the 18 companies named to Gartner Inc.’s recently-published “Magic Quadrant for Application Testing Services, Worldwide.”1 This is the only inclusion of a crowdtesting provider in this report.

Gartner acknowledges the vastness of the market and the options available to companies. The report notes, “The application testing service market, with a copious number of providers, is fast-growing. Both full IT services providers and dedicated, pure-play application testing service providers coexist. Gartner is aware of about 300 companies in this market. This Magic Quadrant assesses 18 of the leading application service providers based on specified inclusion criteria.”

“We believe that being the only crowdsourced testing company in this report validates the approach we pioneered,” said Applause CEO Doron Reuveni. “With our global community we’re uniquely positioned to help companies understand how their digital presence is experienced by their users, be it via web or mobile app, in stores or on connected devices.”

The inclusion in the Magic Quadrant came just weeks after Applause was listed in Gartner, Inc.’s “Market Guide for Crowdsourced Application Testing Services.2

“Applause is the largest, most complete crowdtesting company in the world with a reach and scale that others do not have,” added Reuveni. “We have thousands of customers, over 250,000 professional testers covering nearly 2.4 million real devices and we’re able to provide results nearly anywhere on the planet in a matter of hours. Our dedicated managed service approach sets us apart from others in the space. These capabilities are also why other global testing leaders like Accenture work with us to augment their own testing offerings.”

For the Magic Quadrant, Gartner assessed each provider on its ability to execute and its completeness of vision, using client references, background briefings, news releases and other analyst interactions as the basis for designating each provider’s position.

Gartner Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner, Inc. “Magic Quadrant for Application Testing Services, Worldwide,” by Susanne Matson, Patrick J. Sullivan and Gilbert van der Heiden, 28 November 2016.

2 Gartner, Inc. “Market Guide for Crowdsourced Application Testing Services,” by Susanne Matson, 10 October 2016.

About Applause

Applause is the world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause alone can deliver authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages a vetted community of more than one million digital experts worldwide. Unlike traditional testing methods (including lab-based and offshoring), we respond with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Thousands of digital-first brands – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the digital experiences their customers love.

Learn more at www.applause.com.