Applause Builds on Market Momentum as Lisa Landa Joins as CMO
Marketing executive with proven track record of success joins leadership teamBoston, Massachusetts - March 25, 2019
Applause, the worldwide leader in digital quality and crowdsourced testing, today announced Lisa Landa joined the company as Chief Marketing Officer. Landa’s success in building strong brands, generating demand, and leading worldwide teams will be instrumental as Applause extends its market leadership across the globe. She comes to Applause after six years at Monotype.
“We are thrilled to welcome Lisa to our executive team. Applause is on a high-growth trajectory, and its global presence requires a marketing leader with success executing on a global scale,” said Doron Reuveni, CEO of Applause. “Lisa has a proven track record of building strong teams and driving collaboration across organizations. This experience will help Applause refine its message to better connect with customers and the community as it extends its market leadership in 2019 and beyond.”
Landa joins Applause with more than 25 years of experience in brand building and marketing for both private and public technology companies. Most recently, Landa served as Senior Vice President of Corporate Marketing at Monotype, where she was responsible for the company’s branding and corporate marketing strategy.
Prior to Monotype, Landa held marketing leadership roles at dynaTrace, Arbor Networks, and Vertical Communications. Landa also served as Vice President of Corporate Marketing at RSA Security, leading the team that created the now-iconic RSA "red brick" logo and positioning RSA as the de facto worldwide provider of e-security solutions. She holds a Bachelor's degree in Art and English from Williams College.
Applause is the world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause alone can deliver authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages a vetted community of more than one million digital experts worldwide. Unlike traditional testing methods (including lab-based and offshoring), we respond with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Thousands of digital-first brands – including Ford, Google, Western Union and Dow Jones – rely on Applause as a best practice to deliver the digital experiences their customers love.
Learn more at www.applause.com.